HARU HARU
Chef + Team Lead: Junho Lee
Creative Director + Graphic Designer: Gabby Weld
Photography: Christel Thompson
Founded by seasoned chef Junho Lee, Haru Haru brings modern Korean cuisine to life with a focus on seasonal ingredients, fermentation, and pickling.
Gabby works on design and creative direction for Haru Haru, MABA by Haru Haru, and Haru Haru Pop-Ups, all led by Chef Junho Lee. Their work includes social media content, digital flyers, and print menus.
GOTTA COOK ‘EM ALL
시장 SIJANG
시장 SIJANG was a collaboration between Haru Haru, led by Chef Junho Lee, and the Mister Tiger team. Mister Tiger is a new Korean restaurant in Chicago. The one-night-only dinner was meant to transport guests to the traditional Korean markets (Sijang), each course a different region. Meant to honor the roots of these regions’ signature dishes, while reimagining them to create something new.
Gabby was responsible for creating the initial marketing posts, including a teaser trailer as well as a flyer promoting ticket sales. They also designed custom food and drink menus for the evening, to be used as a tool assisting in the storytelling of the meal created by Haru Haru and Mister Tiger.
통통 BOYS
통통 (chubby) Boys is a collaboration between Haru Haru, led by Chef Junho Lee, and Chubby Boys Group, led by Chef Oscar Zaragoza. This is a pop-up previously held at Drip Collective Chicago, now hosted at Spilt Milk in Logan Square.
Gabby worked to create a brand identity for this pop-up to combine Haru Haru with Chubby Boys in the ultimate collaboration. They have been responsible for all digital flyers as well as print menus and team merchandise design.
Videography: Yuya Ohashi @yophotography
KAIN NA!
Kain Na! was a unique 6-course Filipino & Korean dining experience hosted at Coach House in Wicker Park. Chefs Jacob Dela Cruz and Junho Lee came together to share a story of family traditions and flavors—two cultures, one unforgettable meal.
Gabby worked on a digital flyer for Instagram and Open Table, along with a print menu for both food and drinks.
YEAR OF THE SNAKE
Sponsored by Jack Daniel’s Single Barrel
After the Lee Collective’s Lunar New Year Celebration, they put together an exclusive dinner for Chicago-based AAPI entrepreneurs for an intimate dining experience showcasing traditional celebratory dishes across Asian cultures. Haru Haru put together a menu that had a thoughtful blend of Korean, Taiwanese, Chinese, and Vietnamese celebratory dishes, elevating familiar flavors for the guests.
Gabby worked with Annie Lee Carroll to create a digital invite for the guests as well as print menus for food and drink the night of. Gabby and Annie also worked with Christel Thompson to produce the event, designing an elegant and fresh experience for guests. This included sourcing flowers from Semillas Chicago, setting up the venue, and curating the ultimate guest list. Working hand in hand with Jack Daniel’s Single Barrel to celebrate Lunar New Year and honor heritage and community in the best way.
Videography: Christian @_filmm42
OTHER FLYERS
